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We are a team of professional designers, developers, marketers and IT specialists combining our knowledge and expertise to create exceptional designs and strategies, tailored to your business’s needs and requirements.
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UX Design is a short form for "user experience". Its main objective is to make the use of the site more comfortable and intuitive for the user. You must therefore improve the different functionalities of the site by maximizing the user experience in order to encourage visitors to come back to the website.
With an optimal user experience, you will have the best interaction between your website and its users. On top of that, you will gain their trust as well as that of potential customers. Did you know that 68% of users leave a site because of a bad user experience? And 44% of them will share their bad experience with friends.
It is of prime importance as it must place the user at the centre of attention. Implement the 3-click rule, which is an ergonomic principle explaining that an Internet user must find the information he is looking for by using a maximum of 3 hyperlinks from the home page.
As for the UI, which means "user interface", it aims to highlight the important elements of the site through an attractive design. It will need to give the user confidence to prove its reliability and maintain a good reputation among users.
The UX/UI Design stage is also very important with SEO! One must appeal to search engines and on the other hand it must appeal to Internet users. Indeed, even if your content is very well positioned by search engines but you have an unattractive design or your user path is not intuitive enough, then we will see a bounce rate and a poorly optimized time per page. Your conversion rate will therefore decrease because users will not come back to your site anymore. A loss will therefore occur within your company because fewer customers equals a drop in turnover.
The UX designer's mission is to develop the HMI architecture which means Home Machine Interface of the site or mobile application by creating an interface composed of different functionalities that will be essential for the visitor. To achieve this task, he will have to reconcile the wishes with the needs of the company's customers. Once the site is established, he will have to analyze the user path on the site to make some modifications and optimize if necessary.
Esokia and its team of expert web designers can intervene on the graphic and ergonomic design of your website ! As design is essential for the brand image of your company, we offer you a creativity 100% in line with your expectations ! For the web design of your site, we take care of the realization of the graphic charter to create the themes, the color codes, the typography and also the mock-ups.
Our Mauritian based internet design agency has got you covered. Our team of experts can handle everything from bespoke website design to Wordpress, Drupal, Mobile application, Ecommerce, secure web hosting, web maintenance, SEO and more
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