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Maison Foody, the gourmet project of Labeyrie Fine Foods carried out by Esokia

Created in 1946, the French company Labeyrie Fine Foods, brings together the leading brands specialising in foie gras, smoked salmon, fresh aperitifs, fish and shrimps. It is leading the food industry, with brands such as Labeyrie, Blini, Delpierre and Atelier Blini.

The Labeyrie Fine Foods group in  few figures 

€ 1,1 Milliards

Turnover

4 600

Employees

60

countries where the products are distributed

19

industrial sites

La Maison Foody de Labeyrie Fine Foods: delicacy and technology


In order to promote the products of 4 brands of the group (Labeyrie, Blini, l'Atelier Blini and Delpierre), Labeyrie Fine Foods, wanted to implement a new CRM program. The website of this program entitled "Maison Foody" will allow "foodies" to have the necessary quality content to satisfy their culinary desires.  

The website, created on the Drupal CMS, showcases the different products of its brands through recipe and lifestyle items and printable coupons.


La Maison Foody celebrates Christmas


After the establishment of the Maison Foody, Labeyrie Fine Foods launched a Christmas operation in the form of a 100% winning competition with prize draws. The objective was to promote the Maison Foody website, with a little extra gift to display under the Christmas tree.


Esokia's secret recipe


The group's goals became our goals:

 

  • Inspiring foodists with a website of their taste
  • Bringing inspiring content and promotions to consumers through the group's products
  • Optimize the conversion strategy through ergonomic navigation, inscriptions, and attractive content.
  • Promote food store loyalty via newsletters

And in order to achieve these objectives we have adopted the b and V cycle methodologies.
The Agile methodology allowed us to adapt to the solutions required for the website. And the V cycle method, allowed us to test the whole site and fix bugs at the same time.
We added our little bit of salt in the implementation of a risk and problem tracking system. The purpose of this is to anticipate all types of risks that may arise.

 

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