Esokia: web agency expert in Magento eCommerce websites
We support and advise you throughout the entire process of creating your e-commerce site. From strategy, positioning, e-merchandising, and communication
We use Magento to build our e-commerce shops. It is an e-commerce solution created in 2008 by an American company named Varien. It was based on the Zend framework (version 1).
Since May 2018, Adobe Company bought the technology. This version of Magento, in its core of the kernel, has changed components to Symfony framework (version 4). This acquisition is a turning point for Magento's future. Because by integrating Adobe's business solutions into the digital strategy of the largest e-commerce companies.
It allows the management of millions of articles and features more advanced. In comparison to eCommerce platforms such as Woocommerce or Prestashop. It is more powerful but also easier to deploy in a hybrid strategy. That's why multinationals are fans! And so are we.
Since its creation, Magento has been in the top 5 of CMS in 2018 with 2.4% of the world market. It gives e-merchants the tools to build and customize their online store according to their needs. Now, it is very easy to free from technical difficulties.
What is Magento?
A single misplaced letter and it becomes something else! If you see the reference in question (hint ;) X-Men).
Magento is an eCommerce solution built on Open Source technology which provides online merchants with a flexible system for customer carts. As well as control over the design, content, and functionality of their e-shop. It offers powerful marketing, SEO and catalog-management tools.
But keep in mind that Magento offers 3 versions at your disposal:
- Magento Community Edition (free)
- Magento Enterprise Edition (with a Fee)
- Magento Go (with a fee and hosting servers)
The most popular of them is the Community Edition. It is a completely open-source and probably the one with the largest and most active developer community for e-commerce solutions.
However, many companies work with both Community Edition and Enterprise Edition depending on customer demands. Both versions offer different functionalities and have their advantages and disadvantages. It's up to you whether the experience is worth the price.
Who uses Magento?
It's quite simple, Magento is mainly aimed at companies that want to develop a medium to large scale e-commerce site project. A merchant portal that will need a lot of power!
One of Magento's strengths is its ability to offer extensive catalog management and price rules. This allows e-merchants to create a huge panel of promotions from store-wide promotions to hyper-targeted discount coupons. Yes, it connects your activities in stores and on the Internet.
After the acquisition of Magento, in the same year, Adobe unveiled its strategy for integrating the platform into its "Adobe Experience Cloud".
In "Adobe's cloud", there are clouds that contain other clouds. Thus, the "Experience Cloud" contains Cloud Marketing, Cloud Analytics, Cloud Advertising and, with the acquisition, Cloud Magento Commerce (aka Magento enterprise cloud). And yes, just all of those in the super-connected world of Adobe.
Magento add-ons to optimize your shop!
You can imagine that open-source solutions also have to earn a living to continue to develop and to be somehow "free". To earn money, Magento has set up its marketplace on which add-ons are available for sale.
Add-ons are additional modules that bring extra functionality to an online store. For example, the installation of a module to relaunch abandoned carts. Or for your marketing, the possibility to send gift cards, manage newsletters and advanced promotion systems.
Besides, the administrator interface allows grouped updates to be applied. A very significant time saving because after all, time is money!
After saving time, the many features already present in its competitors are more powerful and stable, such as:
- Flexible content management system
- Multilingual and multi-currency support
- Management system for multi-shop management
Magento is the most appropriate platform when your web development requires advanced features and your product catalog is very important.
Magento's secret: A stable and complex back office
Magento is designed to be operated as an easy-to-use application for people who are not developers. The community is extremely large and very active. However, at some point, without any experience with the software, you may be stuck.
There will be many reasons why you will need a developer to adjust your website. It is a very robust system, even at its base. Once you start to integrate with other systems or introduce tons of products, companies often need the help of experienced developers.
Indeed, for many companies, Magento's negative point is its back-office interface, which is not ergonomic. No worries. If it's just that, then it can be solved by outsourcing maintenance services. But of course, you have to plan a substantial budget.
As for our developers, prefer Magento to play around an eCommerce site. Let's say you want to benefit from extensive functionalities, the outset by offering several shops. Then, Magento is the best equipped to fully meet your needs. Moreover, thanks to all these features, Magento is the world leader in technology solutions for the creation of e-commerce sites.
Esokia, an all-inclusive e-commerce service with Magento
Beyond our expertise in the creation and development of Magento e-commerce sites, our digital agency in Paris, Madagascar, Mauritius, and Serbia also offers you a wide range of services to maximize your investment in this technology such as:
- UX/UI Consulting,
- Hosting on a dedicated server or Cloud
- The industrialization of your deployments with our DevOps experts,
- The optimization of your conversion rates on your DRUPAL sites
Our references with Magento: